Alcohol and Cigarette Advertisement Essay -- Advertising Marketing

Alcohol and Cigarettes Advertisement How would you feel if one of your family members or close friends told you they have a lung disease or cancer? According to a 1992 national household survey on alcohol, about 7.5% of the United States population (That is about 14 million Americans) abuse or are dependent on alcohol. Also, a recent 2004 Center for Disease Control (CDC) survey indicated that about 21% of US adults are current cigarette smokers. (That is about 44.5 million people).Let me repeat that. These numbers are from 2004. I’m guessing these numbers have increased in the last four years. These numbers are incredible since everyone realizes how damaging alcohol abuse and cigarette smoking can be. After reading a number of health articles as well as reading about horrible deaths caused by alcohol and cigarettes, I would not endorse these products to anyone. For any of you who know someone who smokes or drinks, you might want to tell them about the facts I’m going to tell you today because it might save their lives. Today I’d like to talk to you about first, why alcohol and cigarettes advertisement should be banned Second, I’m going to talk about the importance of the cigarette and alcohol problems in America, and finally, how people in society can benefit if the advertisements were not shown. Alcohol and cigarettes have killed a lot of people in the United States. The people who don’t die directly from drinking or smoking, end up having cancer or one of many diseases when they get older. Some long term effects of alcohol and cigarettes are permanent damage to vital organs, several types of cancers and brain damage. Bryan Curtis, a resident of St. Peterburg, started smoking at the age of 13, never thinking that 20 ye... ...Tourres. "France Ban on Internet Alcohol Advertising Hits Industry." Timesonline.co.uk. 9 Sept. 2008. 12 Nov. 2008. . "Cigarette Smoking." Cancer.org. 9 Nov. 2008 . Fuller, Richard K. "Alcoholism Treatment in the United States an Overview- some 14 million Americans Have an alcohol problem, treatment efforts are described." Findarticles.com. 12 Nov. 2008 . ""He Wanted you to Know"" Whyquit.com. 10 Nov. 2008. "Quotes About Alcohol and ADS." Frankwbaker.com. 12 Nov. 2008

Maureen Frye Essay

Marureen Frye made numerous mistakes in trying to implement her plan, a plan that was going to directly affect the salespeople of Quaker Steel Company as well as the District Sales Managers (DSMs), among other departments in the company. Her major mistake was sending a short-descriptive memo to the sales representatives. Why was this a major mistake? For one, Frye is trying to change the way the sales people allocate their time between big and small accounts, and yet she has not spend enough time in the field and with these salespeople. Although her simulations to optimize sales efforts might be correct, they are based on cold numbers and computations, sitting behind a computer, without taking into account the human factor that goes into those sales efforts. She does not have a feel for how they operate, where does their current success come from, what do they think and feel about how they are doing their job, and above what do they think it can be improved. Not only did Frye ignore the salespeople but she did not make good use of the relationship she thought she had with the DSMs. In fact, she had discussed her project with the Chicago DSM and he had seems to like to idea, with indicates that if more effort was put to introducing her plan to the other DSMs, using her good relationships with them, they could possibly perceive the idea well too idea of using the middle man. If she had no time to spend on the field and get to know the salespeople better, she made the mistake of not taking advantage of the relationship between the DSMs and the salespeople. Due to the hierarchical level of the DSMs, she is probably closer to them. As it is mentioned in the article, the DSMs leave a lot of free space to the salespeople which means that they are used to making their own decisions. This fact shows that the DSMs and the Salespeople have a special communication to understating each-other and to get the work done well. Thus, if a new project needs to be implemented, the DSMs are the most probable people to get through the salespeople and having them on board about this project is significantly important. This powerful link should have been taken advantage by Frye. Not having considered the above-mentioned steps, thus working in person with the salespeople or/and lobbying with the DSMs, Frye should have at least used the power of her superiors, Israel and Bethancourt, not only by  approving it but also as means of enforcement. For example, have them sign the memo she sent or give a direct order to the DSMs for its application. However, needs to be emphasized that this solution used on its own, is a last resort one just because she didn’t make use of the other options. This option would definitely be interpreted as a scare tactic, however it might have worked. As a manager or as the leader of her project, Frye first needs to find the authority from within and then also use the power given to her from her bosses. This option could be best used in collaboration with the previous options.

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